Twenty-Something Tycoons: Erikka Yvonne’s EYCO Agency Is Home to Top-Notch Digital Branding Services

For the month of May, the Twenty-Something Tycoons series will focus on twenty-somethings who are heading their own businesses in honor of the 10-year reunion for Detroit’s Renaissance High School, class of 2008.

In today’s social media and internet driven culture, making a company stand out amongst the crowd can seem like finding a needle in a haystack. Detroiter Erikka Yvonne launched EYCO Agency, a full service branding and advertising agency, to help solve this problem. Erikka and her team are putting their creative skills to work to provide memorable and noteworthy online branding and design services.

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Here’s what Erikka had to say about EYCO Agency:

Tell me about your business.

EYCO Agency, Home of the Creative M.O.B., is a full service Creative Agency that provides branding and advertising strategy services. We work with brands to attract the right audience and create a lasting impression. We help to craft the message and elevate the experience. We believe insight, strategic vision and impact are the core of every life-changing brand.

How did the idea for your business come about?
During my undergraduate career at Grand Valley State University, I found myself being the creative mind behind events and graphics for all the organizations I was involved in. Once I graduated, I found myself facing rejection after rejection for agencies in the metro Detroit area! After some time, I decided I wanted to create a home for young creatives like myself to do what we love most- create!

What separates it from similar businesses?
My team is comprised of young creatives in similar situations like me. After college, they lacked the needed experience agencies wanted. Our team has both the passion for our clients and the drive to see them win!

Describe your business in three words.
Creative. Transparent. Human.

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Where do you see your business in the next 10 years?
In 10 years, I want EYCO Agency to have pop up locations in other major cities! I want those locations to not only house the staff but to be an off-site home to teach high school and college students graphic design, branding, social media assistance and more!

Who is your target audience?
Innovators- The people who tell stories or share content that is important and special to you. This includes authors, bloggers and even vloggers!
Creatives – This includes visual and fine artists, graphic designers and web designers!
Lifechangers – The people who want to connect deeply with the hearts and minds of others to spark something good. This includes nonprofits, philanthropists and motivational speakers.

What advice do you have for high school students thinking about starting a business one day?
Just go for it! Don’t let the unknown or fear of failure stop you. You’ll never know what you can accomplish if you don’t go after it!

How have you grown or changed since joining the entrepreneurial world?
Man, my faith in God has increased tremendously, as well as my confidence in myself! There’s a certain level of comfort I had in life when I was working a 9-5 and that all changed when I became a full-time entrepreneur!

For more information on EYCO Agency, visit the website or email Erikka at erikka@eycoagency.com .

For more interviews with interesting twenty-somethings, click here.
With hope,
Stevie

Twenty-Something Tycoons: Detroiter Turns Passion for Fitness Into Personal Training Business

For the month of May, the Twenty-Something Tycoons series will focus on twenty-somethings who are heading their own businesses in honor of the 10-year reunion for Detroit’s Renaissance High School, class of 2008.
With a lot of hard work, sweat and creativity, Detroit native and Renaissance High School class of 2008 alumna Laura Washington has built her personal training business from the ground up. A month into the entrepreneurial world, Washington is on a mission to empower women to feel confident and to redefine society’s definition of “sexy” and “beautiful” through physical fitness. Her personal training services provide one-on-one support and allow clients to set individualized goals and work toward them in a private setting.
Laura’s mission to empower women through physical fitness couldn’t be more timely with one-third of American adults living with obesity. This includes non-Hispanic blacks at the highest rate of obesity at 48.1 percent, followed by Hispanics at 42.5 percent, non-Hispanic whites at 34.5 percent and non-Hispanic Asians at 11.7 percent. Of young adults (ages 20-39), 32.3 percent are obese.

Here’s what Laura had to say about her personal training business and the importance of physical fitness:

Tell me about your business.
I offer personal training services to help clients reach desired physical attributes, improve overall health and gain confidence. I train in a private gym or (if preferred) at client’s at-home gyms.

How did the idea for your business come about?
I’ve always enjoyed fitness, not only for the physical benefits but also the mental and emotional benefits it offers. Yet, for years, I was unsatisfied with my weight and shape. I finally decided to invest in a personal trainer. I set specific goals and worked consistently to reach those goals. On my journey, I developed stronger self-discipline, perseverance and confidence. I transformed my entire body and, more importantly, my sense of self.

The world (TV, movies, music and social media) constantly makes women feel discontent and ashamed of their bodies. It forces a limited perception of what “sexy” and “beautiful” looks like, perceptions which we as women often unconsciously internalize. This unconscious internalization is detrimental to our self-esteem (i.e calling ourselves “fat,” comparing our bodies to other women’s bodies and hoping to lose weight.) My goal is to empower women to have confidence in their bodies through setting personalized goals and gaining pride through hard work to achieve those goals.

What separates it from similar businesses?
My personal training services is centered completely around the client’s objectives and desires. This can range from weight loss to toning to improving cardiovascular health. Workouts are developed to challenge and encourage the client when working toward his/her specific aims. Additionally, it offers a private setting (typically just myself and the client) to avoid the discomfort of most gyms.

Describe your business in three words.
Difficult, yet therapeutic

Where do you see your business in the next 10 years?
I hope to reach more people. I simply want to help people fall in love with their bodies and maintain a healthier lifestyle.

Who is your target audience?
My target audience is women of all ages, shapes and sizes who desire to feel more confident and self-empowered.

What advice do you have for high school students thinking about starting a business one day?
Stay disciplined and persistent. Obstacles undoubtedly will occur, but continue to keep your faith, hope and goal in mind to motivate you during the worst of challenges.

For more interviews with interesting twenty-somethings, click here.
With hope,
Stevie

Twenty-Something Tycoons: Detroit Native Dominque Collins Is Levitating the Fashion World

For the month of May, the Twenty-Something Tycoons series will focus on twenty-somethings who are heading their own businesses in honor of the 10-year reunion for Detroit’s Renaissance High School, class of 2008.

There’s a worldwide trend in today’s twenty-somethings (or Gen Y- people born between 1985 and the milennium), they want to call the shots in their careers. According to an University of Phoenix study, 63 percent of people in their 20s either owned a business or wanted to in the future. Of those who weren’t already entrepreneurs, more than 55 percent of American adults in their twenties want to start a business.

Levitated Conscious is an apparel company founded by Detroit native Dominque Collins in 2016. Based in Ohio, the brand is a thought-provoking, edgy and fashion forward line that is redefining what style looks like.

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Here’s what Collins had to say about Levitated Conscious:

How did the idea for your business come about?
I started Levitated Conscious because I wanted to be a voice for our culture, the voice that makes you think about the bigger picture of life.

What separates it from similar businesses?
Fashion is such a dynamic outlet. So we decided to disrupt the minds of others through what we call statement pieces. We use the word disrupt because society embeds in our brains cultural norms that we begin to believe. Our goal is to disrupt every negative notion that society has placed on us as a people.

In order to truly be Levitated, you have to open your mind on a grand scale. This pertains to your well-being, relationships, money as well as your biases and prejudices.

Who is your target audience?
Our target audience is African Americans between the ages of 20-38 years old.

What advice do you have for high school students thinking about starting a business one day?
Listen to your heart and focus on what you love because that is important. Read lots of books on communicating with others and finance. Learn about budgeting for your personal life first.

Take chances on yourself because no one will believe in you before you do. Pray and meditate before making impulsive decisions. Entrepreneurship is hard, but it is also rewarding with hard work.

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For more on Levitated Conscious, visit the wesbite or catch the line on social: Facebook, Instagram or Twitter.

For more interviews with interesting twenty-somethings, click here.

With hope,
Stevie