For the month of May, the Twenty-Something Tycoons series will focus on twenty-somethings who are heading their own businesses in honor of the 10-year reunion for Detroit’s Renaissance High School, class of 2008.
In today’s social media and internet driven culture, making a company stand out amongst the crowd can seem like finding a needle in a haystack. Detroiter Erikka Yvonne launched EYCO Agency, a full service branding and advertising agency, to help solve this problem. Erikka and her team are putting their creative skills to work to provide memorable and noteworthy online branding and design services.
Here’s what Erikka had to say about EYCO Agency:
Tell me about your business.
EYCO Agency, Home of the Creative M.O.B., is a full service Creative Agency that provides branding and advertising strategy services. We work with brands to attract the right audience and create a lasting impression. We help to craft the message and elevate the experience. We believe insight, strategic vision and impact are the core of every life-changing brand.
How did the idea for your business come about?
During my undergraduate career at Grand Valley State University, I found myself being the creative mind behind events and graphics for all the organizations I was involved in. Once I graduated, I found myself facing rejection after rejection for agencies in the metro Detroit area! After some time, I decided I wanted to create a home for young creatives like myself to do what we love most- create!
What separates it from similar businesses?
My team is comprised of young creatives in similar situations like me. After college, they lacked the needed experience agencies wanted. Our team has both the passion for our clients and the drive to see them win!
Describe your business in three words.
Creative. Transparent. Human.
Where do you see your business in the next 10 years?
In 10 years, I want EYCO Agency to have pop up locations in other major cities! I want those locations to not only house the staff but to be an off-site home to teach high school and college students graphic design, branding, social media assistance and more!
Who is your target audience?
Innovators- The people who tell stories or share content that is important and special to you. This includes authors, bloggers and even vloggers!
Creatives – This includes visual and fine artists, graphic designers and web designers!
Lifechangers – The people who want to connect deeply with the hearts and minds of others to spark something good. This includes nonprofits, philanthropists and motivational speakers.
What advice do you have for high school students thinking about starting a business one day?
Just go for it! Don’t let the unknown or fear of failure stop you. You’ll never know what you can accomplish if you don’t go after it!
How have you grown or changed since joining the entrepreneurial world?
Man, my faith in God has increased tremendously, as well as my confidence in myself! There’s a certain level of comfort I had in life when I was working a 9-5 and that all changed when I became a full-time entrepreneur!
For more interviews with interesting twenty-somethings, click here.