With a lot of hard work, sweat and creativity, Detroit native and Renaissance High School class of 2008 alumna Laura Washington has built her personal training business from the ground up. A month into the entrepreneurial world, Washington is on a mission to empower women to feel confident and to redefine society’s definition of “sexy” and “beautiful” through physical fitness. Her personal training services provide one-on-one support and allow clients to set individualized goals and work toward them in a private setting.
Laura’s mission to empower women through physical fitness couldn’t be more timely with one-third of American adults living with obesity. This includes non-Hispanic blacks at the highest rate of obesity at 48.1 percent, followed by Hispanics at 42.5 percent, non-Hispanic whites at 34.5 percent and non-Hispanic Asians at 11.7 percent. Of young adults (ages 20-39), 32.3 percent are obese.
Tell me about your business.
I offer personal training services to help clients reach desired physical attributes, improve overall health and gain confidence. I train in a private gym or (if preferred) at client’s at-home gyms.
How did the idea for your business come about?
I’ve always enjoyed fitness, not only for the physical benefits but also the mental and emotional benefits it offers. Yet, for years, I was unsatisfied with my weight and shape. I finally decided to invest in a personal trainer. I set specific goals and worked consistently to reach those goals. On my journey, I developed stronger self-discipline, perseverance and confidence. I transformed my entire body and, more importantly, my sense of self.
The world (TV, movies, music and social media) constantly makes women feel discontent and ashamed of their bodies. It forces a limited perception of what “sexy” and “beautiful” looks like, perceptions which we as women often unconsciously internalize. This unconscious internalization is detrimental to our self-esteem (i.e calling ourselves “fat,” comparing our bodies to other women’s bodies and hoping to lose weight.) My goal is to empower women to have confidence in their bodies through setting personalized goals and gaining pride through hard work to achieve those goals.
What separates it from similar businesses?
My personal training services is centered completely around the client’s objectives and desires. This can range from weight loss to toning to improving cardiovascular health. Workouts are developed to challenge and encourage the client when working toward his/her specific aims. Additionally, it offers a private setting (typically just myself and the client) to avoid the discomfort of most gyms.
Describe your business in three words.
Difficult, yet therapeutic
Where do you see your business in the next 10 years?
I hope to reach more people. I simply want to help people fall in love with their bodies and maintain a healthier lifestyle.
Who is your target audience?
My target audience is women of all ages, shapes and sizes who desire to feel more confident and self-empowered.
What advice do you have for high school students thinking about starting a business one day?
Stay disciplined and persistent. Obstacles undoubtedly will occur, but continue to keep your faith, hope and goal in mind to motivate you during the worst of challenges.
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